Broadcasting Services Division – Ministry of Communications & Information Technology

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Radio 2AP

Radio 2AP has been serving Samoa since 1947 as the first public broadcasting station established in Samoa’s history. In 2008, 2AP came under the responsibility of MCIT. Known as “The Voice of the Nation”, it is the key source of information during emergencies, government official messages and a platform to promote Samoan culture and traditions. It also delivers quality coverage across the nation through live broadcasts of national events such as the Teuila Festival, Fautasi Race and the Independence Day celebrations.

Government Digital Channel – TV9

Since the country’s transformation into digitizing its services, the re-introduction of its television service has provided value to delivering information to the public at large. Operating on its trading name, TV9, the television channel will provide the same service as Radio 2AP in informing the public about development initiatives of the government.

Emergency Warnings

As the official radio station for dissemination of official government information, Radio 2AP commits to deliver the most responsible, credible and accurate service during natural disasters and any ‘state of emergency proclamation’ in collaboration with relevant Ministries. We value our commitment to deliver the most up-to-date reports to the public enabling an informed and educated society in times of crisis.

Policy Awareness

It is our primary responsibility to ensure that we work in synergy with Government Ministries to report on and bring awareness to government policies and development initiative for the information of Samoans locally and abroad. The Ministry of Health utilizes our morning shows to promote healthy lifestyle policies of the government through jazzercise programs being broadcast on a daily basis.

NEWS

Our editorial principles are guided by the 2017 Samoa Media Codes of Practices where we value the public’s trust on our daily practices in professional newsrooms both in Radio 2AP and TV9. The government’s Broadcasting Services has a statutory duty to deliver professional and ethical news stories and information. There are two news bulletins in a day. Morning bulletin at 7am replay at 8am and 12pm and the last bulletin of the day at 5pm to be replayed at 6pm, Monday to Saturday. A weekly news recap is aired on Sundays.

MARKETING

Marketing operates consequently to divisional cost-effective marketing plan, in terms of planning, creating, distributing, sharing at publishing contents via channels such as radio television and social media to a specific target audience.

Le Si’ufofoga o Samoa or Radio 2AP has been the key source of information since 1947 to attract listeners, generate leads of information on emergency warnings, official messages as well as a platform from which to promote Samoa’s culture and traditions.

Our work is the backbone of the Broadcasting Services Division, to increase sales for consistency of customer contentment, attract new customers, and sustain brand loyalty and provide valuable information for clients.

We design and generate marketing campaigns with sales activities such as Easter Specials and coordinate local competitions based on other national events in Samoa namely Mother’s Day, Father’s Day and White Sunday through Radio 2AP, TV9 and social media.

We are responsible for providing in-depth information to our interested clients. Our coverage extends to other nearby islands such as Tutuila, Manu’a and Tokelau.

In addition, our ZENO APP has been connecting our 2AP radio station internationally and our clients have been widely acknowledged on our social media platforms.

Our daily Pese Molimana’o Show that runs at 10pm is the most popular for our clients and those in the region, tuning into Radio 2AP.